JC Kadii
MortgageEzines.com
The first requirement for an effective, revenue-generating mortgage email newsletter (ezine) is a Targeted, Permission-Based Email List.
Define your ideal subscriber.
Hint: your ideal subscriber will be very similar to your ideal client. Find ways to attract your ideal subscriber to your ezine. Will you attract other types of people? Of course, and that’s good, but targeting a specific group of people will yield a higher return on your investment.
There are many definitions of a permission-based list. My definition of “permission-based” goes beyond the “technical” definition. What I mean by a permission-based list is that the people on your email list have either signed up for your ezine or asked you to add them to your email list. Your permission-based list may also include people who have asked you to send them information about your services.
Getting permission shortens your sales cycle. If someone makes the decision to sign up for your email newsletter, it means that they are interested in the information you have to offer.
Getting permission keeps your email out of the trash bin. If someone gives you permission to send emails, there is a higher likelihood that they will recognize your name and actually read your email.
Getting permission keeps helps you generate exclusive mortgage leads from your email marketing.
Getting permission makes your ezine forwardable. The goal I have for my turnkey mortgage email marketing clients is not just to create an ezine that gets read, but one that each subscriber shares with the 200 people in their sphere of influence. Having a permission-based email marketing list increases the likelihood of this happening.
Copyright © JC Kadii, MortgageEzines.com Feel free to reprint whole or part of this article, as long as you include the copyright reference and a clickable link to the MortgageEzines.com website.
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